HOW TO NOT LOSE MONEY
INVESTORS today are faced with ever-changing market conditions, an often overwhelming amount of information from the media and an increasing number of investment choices. It’s not surprising that the world of investing can seem complex.
This complexity can lead to investing pitfalls that may result in lost investment gains over the long term. In fact, over the past 20 years the average equity mutual fund investor has underperformed the market by 2.9% – mainly due to investor behaviour.*
But the principles of successful investing are quite simple. The five tried and true investment principles outlined here can collectively serve as a blueprint for building an effective long-term portfolio designed to achieve your financial goals.